Licensing China was originated from the “Animation and Character Licensing Zone” within Toy and Edu China. Toy & Edu China and the concurrent Baby & Stroller China were the well-established toy and baby product fairs in Southern China. In response to the expanding of exhibition space and growing number of branded exhibitors, the organisers decide to relocate the three trade fairs to Shenzhen in 2020. The total exhibition space is expected to be 160,000 sqm. The three concurrent trade fairs will cover different types of licensing IP, a wide range of toys and baby products.
Facts & figures
| Exhibition date | 6 – 8 March 2020 |
| Exhibition venue | Shenzhen World Exhibition & Convention Center |
| Exhibition space | 160,000 sqm (expected) |
| Number of visitors | 80,000 from 76 countries & regions (expected) |
| Number of exhibitors | 1,500 (expected) |
Product groups
- Animated character licensing
- Licensed products
- Culture & art licensing
- Brand licensing
- Sporting licensing
Visitor profile
- Licensee
- Retailer
- Online shop owner
- Brand owner
- Licensing agent
- IP service institution
- Media