Licensing China was originated from the “Animation and Character Licensing Zone” within Toy and Edu China. Toy & Edu China and the concurrent Baby & Stroller China were the well-established toy and baby product fairs in South China. In response to the expanding of exhibition space and growing number of branded exhibitors, the organisers decide to relocate the three trade fairs to Shenzhen in 2020. The total exhibition space covers 140,000 sqm. The three concurrent trade fairs cover different types of licensing IP, a wide range of toys and baby products.
Facts & figures
| Exhibition date | 30 March - 1 April, 2021 (Tuesday to Thursday) |
| Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Exhibition space | 140,000 sqm (2020) |
| Number of visitors | 61,553* (2020); 61,508* from 66 countries and regions (2019) |
| Number of exhibitors | 1,321 from 8 countries and regions* (2020) |
* included figures of 11th Baby & Stroller China and 32nd Toy & Edu China
Product groups
- Animated character licensing
- Brand licensing
- Celebrity licensing
- Culture & art licensing
- Licensed products
- Sporting licensing
Visitor profile
Visitors' business nature
- Licensee
- Retailer
- Online shop owner
- Brand owner
- Licensing agent
- IP service institution
- Media
Visitors' interests by product groups
- Toys
- Apparel
- Fashion accessories
- Stationery & publication
- 3C product
- Housewares & home textile
- Cultural tourism (Hotel & theme park)
- Game development
- Animation and movie
- Maternal and baby products