About Licensing China

Licensing China was originated from the “Animation and Character Licensing Zone” within Toy and Hobby China. Toy & Hobby China and the concurrent Baby & Stroller China were the well-established toy and baby product fairs in South China. In response to the expanding of exhibition space and growing number of branded exhibitors, the organisers decide to relocate the three trade fairs to Shenzhen in 2020. The three concurrent trade fairs cover different types of licensing IP, a wide range of toys and baby products.

To find out more about what kind of products will be found at the Licensing China exhibition this year, you can search or browse every one of our registered exhibitors here. To plan and exhibit at our exhibition in Shenzhen,  you can also find all of information needed to join as a visitor or exhibitor on our website.