Guangzhou International Toy & Hobby Fair
Postponed (Date TBA) Shenzhen, China Show update

About Licensing China


Licensing China was originated from the “Animation and Character Licensing Zone” within Toy and Edu China. Toy & Edu China and the concurrent Baby & Stroller China were the well-established toy and baby product fairs in Southern China. In response to the expanding of exhibition space and growing number of branded exhibitors, the organisers decide to relocate the three trade fairs to Shenzhen in 2020. The total exhibition space is expected to be 160,000 sqm. The three concurrent trade fairs will cover different types of licensing IP, a wide range of toys and baby products.

Facts & figures

Exhibition date Show date postponed due to the Novel Coronavirus. Click here to subscribe our newsletter to get the latest update.
Exhibition venue Shenzhen World Exhibition & Convention Center
Exhibition space 160,000 sqm (expected)
Number of visitors 80,000 from 76 countries & regions (expected)
Number of exhibitors 1,500 (expected)

Product groups

Product groups
  • Animated character licensing
  • Licensed products
  • Culture & art licensing
  • Brand licensing
  • Sporting licensing

Visitor profile

Visitor profile
  • Licensee
  • Retailer
  • Online shop owner
  • Brand owner
  • Licensing agent
  • IP service institution
  • Media

Take part in Licensing China now

For exhibitors

All information about your presentation at Licensing China.

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For visitors

Tips for arrival, stay or opening hours can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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