30 March - 1 April, 2021 Shenzhen, China Visitor Pre-register

About Licensing China


Licensing China was originated from the “Animation and Character Licensing Zone” within Toy and Edu China. Toy & Edu China and the concurrent Baby & Stroller China were the well-established toy and baby product fairs in South China. In response to the expanding of exhibition space and growing number of branded exhibitors, the organisers decide to relocate the three trade fairs to Shenzhen in 2020. The total exhibition space covers 140,000 sqm. The three concurrent trade fairs cover different types of licensing IP, a wide range of toys and baby products.

Facts & figures

Exhibition date 30 March - 1 April, 2021 (Tuesday to Thursday) 
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 140,000 sqm (2020)
Number of visitors 61,553* (2020); 61,508* from 66 countries and regions (2019)
Number of exhibitors 1,321 from 8 countries and regions* (2020)

* included figures of 11th Baby & Stroller China and 32nd Toy & Edu China

Product groups

Product groups
  • Animated character licensing
  • Brand licensing
  • Celebrity licensing
  • Culture & art licensing
  • Licensed products
  • Sporting licensing

Visitor profile

Visitor profile

Visitors' business nature

  • Licensee
  • Retailer
  • Online shop owner
  • Brand owner
  • Licensing agent
  • IP service institution
  • Media

Visitors' interests by product groups

  • Toys
  • Apparel
  • Fashion accessories
  • Stationery & publication
  • 3C product
  • Housewares & home textile
  • Cultural tourism (Hotel & theme park)
  • Game development
  • Animation and movie
  • Maternal and baby products

Take part in Licensing China now

For exhibitors

All information about your presentation at Licensing China.

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For visitors

Tips for arrival, stay or opening hours can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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