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Social commerce opportunities abound at 2022 hybrid Toy & Edu China, Baby & Stroller China and Licensing China fairs
Fuelled by the pandemic, social commerce is all the rage in China, providing businesses with more opportunities to unlock the potential the country’s consumer market has to offer. Toy & Edu China, Baby & Stroller China and Licensing China will continue to incorporate digital elements to the in-person fairs to create a hybrid event with a strong focus on online prospects. The fairs will take place from 30 March to 1 April 2022 at the Shenzhen World Exhibition & Convention Center.
Toy & Edu China, Baby & Stroller China and Licensing China to reveal new market opportunities next March
China remains the world’s second-largest market for toys despite the impact of the COVID-19 pandemic, and the strong rebound in the country has made Toy & Edu China, Baby & Stroller China and Licensing China key platforms for winning back business as well as identifying market developments. Following the rise of new retail trends and shopping habits, the three concurrent fairs are set to return to the Shenzhen World Exhibition & Convention Center from 30 March to 1 April 2022, allowing global industry players to further capture post-pandemic opportunities in the country.
Industry future looks bright as Toy & Edu China, Baby & Stroller China and Licensing China concluded last week
The concurrent Toy & Edu China, Baby & Stroller China and Licensing China fairs confirmed the strong optimism in these three domestic sectors, following a successful three-day run at the Shenzhen World Exhibition & Convention Center last week. The fairs saw a substantial increase in visitors from last year, with 82,481 buyers (2020: 61,553) connecting with 1,413 exhibitors from 13 countries and regions from 30 March to 1 April. Online solutions were also available on the ‘E-connect 360’ digital platform to engage global industry players.
Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China
The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Ms Karen Lau
Phone +852 2230 9235
Fax +852 2598 7919