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Game on! Toy & Edu China, Baby & Stroller China and Licensing China return in April 2024
Bolstered by a significant 40% increase in visitors at the recently concluded 2023 shows, optimism is high for the continued recovery of the toy, baby and licensing industries. With inquiries about the 2024 editions already pouring in from industry players both at home and abroad, the organisers have announced brand-new editions under the theme of ‘Greater Bay, greater play’, to better equip the industry to make a head start in the new trading season. Taking place at the Shenzhen World Exhibition and Convention Center from 8 to 10 April 2024, Toy & Edu China, Baby & Stroller China and Licensing China will return as the first comprehensive trade fairs held in mainland China next year for toys, educational products, baby and maternity goods, as well as the trendiest IP and licensing products.
Toy & Edu China, Baby & Stroller China and Licensing China back in the game with 70,836 visitors
A 40% increase in visitor numbers compared to the 2022 editions has underscored a productive return to business for the three concurrent fairs, which successfully concluded on 9 April after a three day run at the Shenzhen World Exhibition and Convention Center. Taking place not long after the ease of China’s travel restrictions, the three fair’s attracted participants from all over the world to meet with over 1,400 exhibitors from six countries and regions onsite, once again reflecting the leading position that these fairs occupy in their respective industries.
Toy & Edu China, Baby & Stroller China and Licensing China: strong visitor traffic expected at next week’s trio of fairs
As the first series of fairs held in mainland China for the toy, maternity & baby, and licensing industries after the reopening of borders in the country, organisers are expecting an increase in visitors returning to the fairground. Buyers will be able to source the latest products across 130,000 sqm of exhibition space at the Shenzhen World Exhibition and Convention Center from over 1,400 exhibitors representing six countries and regions. Toy & Edu China, Baby & Stroller China and Licensing China will be opening their doors from 7 to 9 April 2023.
Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China
The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Ms Betty Fong
Phone +852 2230 9281
Fax +852 2598 7919