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Always up to date. Here you can find all press materials of Licensing China.

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Press releases of Licensing China ALL PRESS RELEASES

15 Jul 2024

New chapter in play! Toy & Edu China rebrands as Toy & Hobby China to capture fast-growing trendy and collectible toys segment

Shenzhen, 15 July 2024. Reflecting the Chinese toy market’s new emphasis on trendy, collectible toys – a segment that has seen phenomenal growth in recent years – the 37th Toy & Edu China will rebrand as Toy & Hobby China. With its aligned identity, the show is well-positioned to further fuel industry expansion, as China's trendy toy market is projected to surge at a 24% CAGR to over RMB 110 billion (USD 15.1 billion) by 2026[1]. From 7 – 9 April 2025 at Shenzhen World Exhibition & Convention Center, Toy & Hobby China, held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China's rising generation of trendy toy consumers.

22 Apr 2024

It’s a wrap! Toy & Edu China, Baby & Stroller China, and Licensing China conclude with growing global engagement

Shenzhen, 22 April 2024. Aligned with the peak sourcing season, Toy & Edu China, Baby & Stroller China and Licensing China closed their doors after three days of innovative product showcases, trading, knowledge exchange and networking. The three concurrent events attracted 67,295 visitors from 70 countries and regions to the Shenzhen World Exhibition and Convention Center. From 8 – 10 April 2024, 1,420 exhibitors from seven countries and regions enthused global buyers with an overwhelming selection of exhibits. Once again, this annual event provided a comprehensive platform for the three industries to gather and explore business opportunities beyond borders.

1 Apr 2024

Toy & Edu China, Baby & Stroller China, and Licensing China open next week with international spotlight on over 1,400 exhibitors

Shenzhen, 1 April 2024. As the first comprehensive trading platform for the three industries following the Lunar New Year in China, buyers are gearing up to add new stock at the three concurrent fairs. Aligning with the traditional sourcing season, the shows offer a wide range of toys, educational products, maternity and baby products, as well as licensing and licenced products. Taking place again this year at the Shenzhen World Exhibition and Convention Center across four halls, the fairs will take centre stage next week from 8 – 10 April 2024, with a variety of brands in focus.

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12 Jul 2021

Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China

The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.

All the important information about your trade fair visit

Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.

Efficient working environment:

Internet service in the Press centre
PC work station(s)
Interview room(s)
Printer(s)

The following materials are available:

Messe Frankfurt's press releases
Exhibitors' press releases

Relax in the Press centre:

Snacks and drinks
Cloak room

Press registration & contact

Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.

Contact persons for the press

Ms Peggy Sou

Tel +852 2230 9235

Fax +852 2598 7919

peggy.sou@@hongkong.messefrankfurt.com

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