New year, new opportunities! Be part of our impressive lineup of exhibitors and visitors!

Licensing China is buzzing with energy! We have confirmed buyer delegations from various countries. Join us at the 2025 fair to shape a brighter future together!

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Press releases of Licensing China ALL PRESS RELEASES

16 Dec 2024

Future of play: Trendy Toy Zone to debut at Toy & Hobby China

Shenzhen, 16 December 2024. As playtime now encompasses a wider audience, the demand for trendy and collectible toys aimed at teenagers and ‘kidults’ is rising globally. In response to this market trend and as part of a broader rebranding initiative, the 37th Toy & Hobby China (formerly Toy & Edu China) will introduce an all-new Trendy Toy Zone, dedicated to spotlighting this dynamic segment. Next year’s show will take place alongside Baby & Stroller China and Licensing China, collectively the first comprehensive toy-related trading platform in mainland China as the industry enters its peak sourcing season. From 7 – 9 April 2025 at Shenzhen World Exhibition & Convention Center, the fair aims to foster interactivity and collaboration among global industry players in a high-potential market.

15 Jul 2024

New chapter in play! Toy & Edu China rebrands as Toy & Hobby China to capture fast-growing trendy and collectible toys segment

Shenzhen, 15 July 2024. Reflecting the Chinese toy market’s new emphasis on trendy, collectible toys – a segment that has seen phenomenal growth in recent years – the 37th Toy & Edu China will rebrand as Toy & Hobby China. With its aligned identity, the show is well-positioned to further fuel industry expansion, as China's trendy toy market is projected to surge at a 24% CAGR to over RMB 110 billion (USD 15.1 billion) by 2026[1]. From 7 – 9 April 2025 at Shenzhen World Exhibition & Convention Center, Toy & Hobby China, held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China's rising generation of trendy toy consumers.

22 Apr 2024

It’s a wrap! Toy & Edu China, Baby & Stroller China, and Licensing China conclude with growing global engagement

Shenzhen, 22 April 2024. Aligned with the peak sourcing season, Toy & Edu China, Baby & Stroller China and Licensing China closed their doors after three days of innovative product showcases, trading, knowledge exchange and networking. The three concurrent events attracted 67,295 visitors from 70 countries and regions to the Shenzhen World Exhibition and Convention Center. From 8 – 10 April 2024, 1,420 exhibitors from seven countries and regions enthused global buyers with an overwhelming selection of exhibits. Once again, this annual event provided a comprehensive platform for the three industries to gather and explore business opportunities beyond borders.

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12 Jul 2021

Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China

The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.

All the important information about your trade fair visit

Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.

Efficient working environment:

Internet service in the Press centre
PC work station(s)
Interview room(s)
Printer(s)

The following materials are available:

Messe Frankfurt's press releases
Exhibitors' press releases

Relax in the Press centre:

Snacks and drinks
Cloak room

Press registration & contact

Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.

Contact persons for the press

Ms Peggy Sou

Tel +852 2230 9235

Fax +852 2598 7919

peggy.sou@@hongkong.messefrankfurt.com

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