30 March - 1 April, 2021 Shenzhen, China Visitor pre-register

Information for visitors

Here, you will find all the important information you need for your preparations at the Licensing China.

Opening times Admission Visitor flyer Further information for your visit Contact

2021 Visitor Online Registration

Visitor pre-register

Exclusive Benefits for all pre-registrated buyers:

FREE visitor badge deliverd by mail (suspended)
FREE Business Matching Service
FREE hotel offer to overseas buyer*

FREE visitor badge delivered by mail (suspended)

**The visitor badge delivery will be suspended this year because all buyers need to vertify their identity at the badge redemption counter.

FREE hotel offer for overseas visitors*

Successful overseas pre-registrants can enjoy free hotel accommodation.

*Terms and conditions applied. Visitors from Hong Kong, Macau, Mainland China and Taiwan are not eligible for this promotion.

Offer details

E-connect 360 - Virtual business matching platform

24/7 product/partner sourcing with your preference
Browse profiles and complete products lists of over 1,300 suppliers with just simple clicks
Match and exchange emails without face-to-face meetings
Experience an accurate and short process with AI-powered matchmaking and real-time communication.

Chance to win a gift by joining the platform! Stay tuned for more information released.

Visitor pre-register

E-business matching at the fairground

A new virtual version of Business Matching at the fairground for all our overseas buyers who cannot visit our fair in August 2020.

Just simply let us know your sourcing preference and we will select a list of exhibitors that fits your sourcing preference. And then, You will need to select some exhibitors that you would like to meet via video conference during the fair period and see their sample in their booth or even a fair tour according to your needs.

Send us an enquiry

Opening times

Exhibition date

30 March - 1 April, 2021 (Tuesday to Thursday)

Exhibition venue

Shenzhen World Exhibition & Convention Center, Hall 9-15

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times

09:00 - 17:00 (Last day until 16:00 & open to public from 13:00)

* included figures of 11th Baby & Stroller China and 32nd Toy & Edu China

Admission

Admission fee
Free of charge

Admission regulations

1) The China government requests all exhibition attendees pre-register with their real names mandatorily based on current COVID-19 situation. Please use the names show on your valid ID card/passport¹, ID card/passport number and mobile to register. Please also bring your valid ID/passport to verify and redeem your individual badge at the counter in the registration hall.

2) Please bring your pre-registration code, health code², ID card/ passport (same one on the pre-registration), and business card to redeem physical admission badge at the registration hall in person. There is no electronic admission badge for this fair.

3) The fair is open to trade buyers only. Persons aged under 16 will not be admitted.

4) Admission badge are non-transferable and only restricted to use by one person.

5) The organizer reserves the right to refuse the admission of relevant persons if they fail to present the relevant proof of identity for inspection or the information on the documents is different from the registration information.

¹ Hong Kong and Macau residents can fill in the number of “Mainland Travel Permit for Hong Kong and Macau Residents “(Home Return Permit).

² The current health code is limited to domestic buyers only. For details of other regions/countries’ buyer, please refer to the fair website and the latest government announcement.

2020 Visitor Guide

All important information for visiting our shows are here. Whole registration flow, transportation, venue location map, 3D hall layout, fringe programme, final hall plan and exhibitor lists.

Download this guide with you on-the-go!

Download