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Here, you will find all the important information you need for your preparations at the Licensing China.
Virtual Buyers
1. Introducing E-connect 360 - digital networking experience for Licensing China
Pre-registration for E-connect 360 platform
E-connect 360 will provide buyers with live-streaming programmes and a networking platform that enable you to connect and source virtually and efficiently with global and Chinese exhibitors.
Next opening: March - April 2023
Pre-registerYou’re cordially invited to enjoy the below virtual experience:
- Watching live of an extensive fringe programme and featured exhibitor showcases
- Connecting with exhibitors by logging in E-connect 360 platform via chats and audio/video calls
- Participating in the activities of E-connect 360’s sourcing month, and winning the largest cash prize of USD 100
Onsite buyers
2023 Visitor Online Registration is now open!
Pre-registration is now open. Special hotel offer to overseas visitors, check below for the details.
Register Now!
Opening times
| Exhibition date | 7 - 9 April 2023 (Fri - Sun) |
| Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Opening times | 09:00 - 17:00 (Day 3 opens to public from 12:00 and close at 15:00) |
Admission
Admission fee
Free of charge
Admission regulations
1) The China government requests all attendees partaking in the children's toy fair and baby fair to pre-register with their real names mandatorily based on the current COVID-19 situation. Please use the names shown on your valid ID card/passport1, ID card/passport number and mobile to register. Please also bring your valid ID/passport to verify and redeem your individual badge at the counter in the registration hall.
2) Please bring your pre-registration code, ID card/ passport (same one on the pre-registration), and business card to redeem your physical admission badge at the registration hall in person. There is no electronic admission badge for the children's fair and baby fair.
3) The children's toy and baby fair is open to trade buyers only. Persons under the age of 16 will not be admitted.
4) Admission badges are non-transferable and only restricted to use by one person.
5) The organizer reserves the right to refuse the admission of relevant persons if they fail to present the relevant proof of identity for inspection or the information on the documents is different from the registration information.
1 Hong Kong and Macau residents can fill in the number of “Mainland Travel Permit for Hong Kong and Macau Residents “(Home Return Permit).
Free hotel offer for onsite overseas visitors*
- Successful overseas pre-registrants can enjoy a 3-night free stay in a 4-star hotel near the fair venue.
- Each company is entitled to ONE twin/double room for max. 2 persons. Daily breakfast included.
For interested participants, please complete the visitor registration form on or before 18 Feb 2022. The offer is on a first-come-first-served basis. Details please refer to the below document.
*Terms and conditions applied. Visitors from Hong Kong, Macau, Mainland China, and Taiwan are not eligible for this promotion.
offer details*Registration Procedure
[2023 Visitor Flyer Released] Grab All the Information in One Go!
This visitor flyer presents all visitor information, including physical & online attendance guide, 2022 fair review and exclusive offers. Feel free to share.
You could click here to read it online.
Download the visitor flyer