Here you will find all the important information you need for your participation at the Licensing China. We wish you will have three consecutive successful days at the show.
2023 Booth applications open
Booths at Licensing China are selling out quickly! Don't miss the chance to benefit from the strong rebound in the Chinese market. Act now!
Opening times
Exhibition date | 7 - 9 April 2023 |
Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
Opening times | 09:00 - 17:00 (Day 3 open to public from 13:00 and close at 15:00) |
Show features
Exhibiting in-person
Exhibit at the International Zone to seize business opportunities.
• | Meet face-to-face with over 50,000+ buyers at the centre of the world’s toy manufacturing base |
• | Maximise your exposure at the concurrent industry forum, seminars and product presentations |
Participation rates - Standard booth / Raw space
Package |
Rates | Booth facilities |
Raw space (min. 36 sqm) | RMB 1,260/ sqm | Raw space is without any equipment. |
Standard booth package (min. 9 sqm) |
RMB 1,650/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin - carpet |
Exhibiting virtually
Participate in the show virtually whilst displaying your products and brochures onsite.
• | You will have a booth with a glass cabinet for product displays and a LED TV to play videos |
• | Video conference equipment will be available for meetings with onsite buyers |
• | Staff will be present to assist booth setup, provide interpreting service and collect buyers’ name cards |
Participation rates - Showcase booth + on-site & virtual exhibition support
Package |
Rates | Booth facilities |
Standard booth (6 sqm) | RMB 14,850 |
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Online platform exposure + Business development support |
Applicant is able to use this service to contact with buyer and exhibitor who registered this service.
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Sponsorship and advertising opportunities

By taking advantage of Toy & Edu China sponsorship/advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the toy trade show.
If you would like to have a customise promotion plan, explore advertising opportunities on our show publications or at the show venue, please feel free to contact our Sponsorship Marketing Team for more details.
Messe Frankfurt (Shenzhen) Ltd
Ms Sasha Zhu / Mr Kevin Tang
Tel: +86 755 8299 4989 ext. 606 / +852 2230 9289
Email: sponsorship@hongkong.messefrankfurt.com
2023 version is released and can be downloaded below.
Sponsorship and advertising proposalDownloads
- 2023 Factsheet (pdf, 160 KB)
- 2023 Brochure (pdf, 2 MB)