Information for exhibitors

Here you will find all the important information you need for your participation at the Licensing China. We wish you will have three consecutive successful days at the show.

2022 Booth application opens

Booth application starts now! Don't miss the chance to capture the strong rebound in the Chinese market. A 10% early bird discount will be given if you complete the application on or before 20 November 2021.

Opening times

Exhibition date 30 March - 1 April, 2022
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times 09:00 - 17:00 (Day 3 open to public from 13:00)

Show features

SZLS_top reasons_EN

Exhibiting in-person

Exhibit at the International Zone to seize business opportunities.

Meet face-to-face with over 80,000+ buyers at the centre of the world’s toy manufacturing base
Maximise your exposure at the concurrent industry forum, seminars and product presentations

Participation rates - Standard booth / Raw space

Rates Booth facilities
Raw space (min. 36 sqm) RMB 1,260/ sqm Raw space is without any equipment.
Standard booth package (min. 9 sqm)
RMB 1,650/ sqm - 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
- carpet

Exhibiting virtually

Participate in the show virtually whilst displaying your products and brochures onsite.

You will have a booth with a glass cabinet for product displays and a LED TV to play videos
Video conference equipment will be available for meetings with onsite buyers
Staff will be present to assist booth setup, provide interpreting service and collect buyers’ name cards
Virtual booth_210120

Participation rates - Showcase booth + on-site & virtual exhibition support 

Rates Booth facilities
Standard booth (6 sqm) RMB 14,850
  • Basic standard booth furniture
  1. Complete booth construction
  2. Wall to wall carpet
  3. 3 spotlights & 1 power socket (300w)
  4. 1 table & 2 chairs
  5. 1 fascia board with company name and booth number
  6. 1 garbage bin
  • Glass Cabinet for product display
  • ipad+ 1 head set + data card, for meeting with on-site visitor via video conference
  • English –Chinese speaking temp staff, for assist your booth from booth setup date to end of the show (Total 4 days)
  • 1,000 pcs 4C color leaflet at A4 size
  • Choose one of the following:
  1. Wall sticker with your own design printing; OR
  2. LED TV for playing brand / product introduction video at entire show period.
Online platform exposure + Business development support  
  • Using e-connect business matching service

Applicant is able to use this service to contact with buyer and exhibitor who registered this service.

  • Applicant company / product info will be introduced in the show e-newsletter (Database: 200,000 toy, baby, licensing industry players)
  • Applicant company info will be included in the exhibitor list of the show, listed on websites and show catalogue

Sponsorship and advertising opportunities


By taking advantage of Baby & Stroller China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Baby & Stroller China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair. 

2022 version is released and can be downloaded below.

> Sponsorship and advertising opportunities (Deadline: 28 Jan, 2022)

Exhibitors' comments

We are a first-time exhibitor at Licensing China and we want to introduce our licensing properties to a wider audience. We are overwhelmed by the flow of visitors, and have received a great number of inquiries with visitors in double digits showing clear intentions to work with us.

We greatly value our businesses here in the Greater Bay Area as the region is one of the most economically vibrant in China. And Licensing China is the perfect marketplace for us to explore the opportunities the area has to offer by bringing together our potential customers, especially from the toy sector, for strategic partnerships. The domestic market is thriving with increased revenue streams, and we expect licensing will vastly expand into every category of our daily lives.

Licensing China has greatly increased the exposure of our products as we were able to meet other brands directly. We are satisfied with the number of visitors overall and those who came to our booth for enquiries were from different channels.

The fair provides us with a platform to engage with licensees and distributors and learn about the latest market trends. Here we aim to showcase our licensing properties and products to our potential buyers. The market in China is relatively stable under the pandemic and by cooperating with us overseas businesses can tap into the Chinese market.

We are here at Licensing China for the second time as we were happy with the quality of clients we met last year. The visitor flow is higher than the previous edition and buyers are more professional. We will definitely return to the fair in the future. We have been seeing a lot of customers from the toy, plastic products and toy-related products sectors as well as cultural and tourism industry as there are many amusement parks in Guangzhou.


Further information for your participation


Exhibition grounds

Here you can find an overview of the various halls, entrances and other important information about the fairground.


Arrival & stay

Here you will find important information about your arrival and stay during the fair.

Holding Question marks1


This page includes a series of questions that are commonly asked by exhibitors and attendees.