30 March - 1 April, 2021 Shenzhen, China Exhibition Enquiry

Information for exhibitors

Here you will find all the important information you need for your participation at the Licensing China. We wish you will have three consecutive successful days at the show.

2021 Booth application opens 

Last chance to apply to secure the last spots.

Opening times

Exhibition date 30 March - 1 April, 2021 (Tuesday to Thursday)
Exhibition venue

Shenzhen World Exhibition & Convention Center, Hall 9-15

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times 09:00 - 17:00 (Last day until 15:00 & open to public from 12:00)

Show features

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Exhibiting at the fair and virtually


When you exhibit physically…

Join as our 2021 exhibitors to seize business opportunities.

Meet face-to-face with over 61,000 buyers at the year first's licensing fair in Mainland China 
Maximise your exposure at the concurrent industry forum, seminars and product presentations

When you exhibit virtually…

Participate in the show virtually whilst displaying your products and brochures onsite.

You will have a booth with a glass cabinet for product displays and a LED TV to play videos
Video conference equipment will be available for meetings with onsite buyers
Staff will be present to assist booth setup, provide interpreting service and collect buyers’ name cards

Participation rates - Standard booth / Raw space


Rates Booth facilities
Raw space (min. 36 sqm) RMB 1,260/ sqm Raw space is without any equipment.
Standard booth package (min. 9 sqm)
RMB 1,650/ sqm - 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
- carpet

Participation rates - Showcase booth + on-site & virtual exhibition support 

Virtual booth_210120

Rates Booth facilities
Standard booth (6 sqm) RMB 14,850
  • Basic standard booth furniture
  1. Complete booth construction
  2. Wall to wall carpet
  3. 3 spotlights & 1 power socket (300w)
  4. 1 table & 2 chairs
  5. 1 fascia board with company name and booth number
  6. 1 garbage bin
  • Glass Cabinet for product display
  • ipad+ 1 head set + data card, for meeting with on-site visitor via video conference
  • English –Chinese speaking temp staff, for assist your booth from booth setup date to end of the show (Total 4 days)
  • 1,000 pcs 4C color leaflet at A4 size
  • Choose one of the following:
  1. Wall sticker with your own design printing; OR
  2. LED TV for playing brand / product introduction video at entire show period.
Online platform exposure + Business development support  
  • Using e-connect business matching service

Applicant is able to use this service to contact with buyer and exhibitor who registered this service.

  • Applicant company / product info will be introduced in the show e-newsletter (Database: 200,000 toy, baby, licensing industry players)
  • Applicant company info will be included in the exhibitor list of the show, listed on websites and show catalogue

Sponsorship and advertising opportunities


By taking advantage of Licensing China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Licensing China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.

Download the latest brochures:

> Sponsorship and advertising opportunities (Deadline: Jan 29, 2021)

> Digital service (Deadline: Feb 22, 2021)


Further information for your participation


Exhibition grounds

Here you can find an overview of the various halls, entrances and other important information about the fairground.


Arrival & stay

Here you will find important information about your arrival and stay during the fair.

Holding Question marks1


This page includes a series of questions that are commonly asked by exhibitors and attendees.