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Welcome to Licensing China 2026
Discover the endless licensing opportunities in the Greater Bay Area
Licensing China 2026 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 9 - 11 April 2026 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.
Previously held annually as a highly praised licensing product zone in Toy & Hobby China (Shenzhen International Toy & Hobby Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.
The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.
2025 Fair Review (figures include Toy & Hobby China and Baby & Stroller China)
130,000 sqm
gross exhibition space
1,453 exhibitors
from 8 countries & regions
72,330 visitors
from 79 countries & regions
600+
licensed images, brands and characters
Downloads
- 2026 Visitor Flyer (pdf, 254 MB)
- 2025 Factsheet (pdf, 124 KB)
- 2025 Brochure (pdf, 8 MB)
- 2025 Application Form (pdf, 204 KB)
- 2024 Sponsorship Marketing (pdf, 1 MB)
Featured exhibitors from the past
Featured buyers from the past
Participation rates - Standard booth / Raw space (International Zone)
| Package |
Rates | Booth facilities |
|---|---|---|
| Raw space (min. 36 sqm) | RMB 1,450/ sqm | Raw space comes without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,900/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin |
Concurrent shows
