18 – 20 August 2022 (Postponed) Shenzhen, China

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Welcome to Licensing China 2022

Discover the endless licensing opportunities in the Greater Bay Area

Licensing China 2022 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 18 - 20 August 2022 (Postponed) at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.

Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.

The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.

2021 show highlights

To Visit

To Exhibit

INFO FOR EXHIBITORS

80,000+ Trade Visitors

1,400+ In-person & Online Exhibitors

130,000 Gross Sqm

2021 Fair impression

We are a first-time exhibitor at Licensing China and we want to introduce our licensing properties to a wider audience. We are overwhelmed by the flow of visitors, and have received a great number of inquiries with visitors in double digits showing clear intentions to work with us.

Guangzhou Aifei Cultural Diffusion Co. Ltd, China,
Mr Jianhua Wu, Brand Director (Exhibitor)

We greatly value our businesses here in the Greater Bay Area as the region is one of the most economically vibrant in China. And Licensing China is the perfect marketplace for us to explore the opportunities the area has to offer by bringing together our potential customers, especially from the toy sector, for strategic partnerships. The domestic market is thriving with increased revenue streams, and we expect licensing will vastly expand into every category of our daily lives.

Teki Co. Ltd, China,
Mr Hualin Li, General Manager (Exhibitor)

Licensing China has greatly increased the exposure of our products as we were able to meet other brands directly. We are satisfied with the number of visitors overall and those who came to our booth for enquiries were from different channels.

Shenzhen Golden Idea Cultural and Creative Co. Ltd, China,
Ms Yunyi Shao, Agent (Exhibitor)

The fair provides us with a platform to engage with licensees and distributors and learn about the latest market trends. Here we aim to showcase our licensing properties and products to our potential buyers. The market in China is relatively stable under the pandemic and by cooperating with us overseas businesses can tap into the Chinese market.

Guangdong Winsing Company Limited, China,
Ms Conan Chen, General Manager (Exhibitor)

We are here at Licensing China for the second time as we were happy with the quality of clients we met last year. The visitor flow is higher than the previous edition and buyers are more professional. We will definitely return to the fair in the future. We have been seeing a lot of customers from the toy, plastic products and toy-related products sectors as well as cultural and tourism industry as there are many amusement parks in Guangzhou.

Suzhou Dayu Network Technology Co. Ltd, China,
Ms Jing Zhang, Marketing Director (Exhibitor)

As Licensing China are held with the other two fairs, the forum attracted many toy and baby product players, even Top Toy, a major toy manufacturer in China was here. They gave us a lot of valuable feedback, particularly from the perspective of downstream businesses. After the forum we invited quite a number of toy manufacturers to visit our booth for further discussions.

Cooperation Department, Beijing Shijianwanxiang Culture Media Co. Ltd, China,
Ms Zirui Ao, General Manager (Seminar Speaker)

Downloads

2022 Application Form (pdf, 687 KB)
2022 Factsheet (pdf, 153 KB)
2022 Brochure (pdf, 2 MB)
2021 Visitor Guide (pdf, 10 MB)
2021 Visitor Flyer (pdf, 4 MB)

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Take part in Shenzhen International Licensing & Licensed Product Fair

Information for exhibitors

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