Welcome to Licensing China 2024
Discover the endless licensing opportunities in the Greater Bay Area
Licensing China 2024 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 8 - 10 April 2024 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.
Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.
The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.
2023 Show Highlights
Exhibit in the Licensing Fair
News & Update
28/12/2022: Breaking News - China will reopen the border starting on 8 Jan 2023
Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.
Here is the latest travel restriction news. (direct to a 3rd party website)
We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.
12/2022: Open for registration: E-connect 360 Platform with business matching service
Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now, Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants.
Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.
11/2022: Pre-registration platform of 2023 fair is now open!
The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.
You will also receive the latest news and promotion of the fair.
Register Now!11/2022: Call for exhibitor - Enjoy 10% early bird discount!
The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.
Book your booth now for an early-bird discount!
Secure a 10% early bird discount by reserving your booth before 20 December 2022.
More Information07/09/2022: Introducing our New Licensing China logo
Today, we’re launching a new logo for Licensing China! The logo is made out of a reversed ‘L’ and ‘C’, the first letters of Licensing China. Together, the two letters form a flying bird. For us, this symbolises that the growth and development of Licensing China will be like a Dapeng, a giant bird in Chinese mythology that is a metaphor for ambition and a bright future.

70,000+ Trade Visitors
1,400+ In-person & Online Exhibitors
130,000 Gross Sqm
2023 Fair impression

Downloads
- 2024 Application Form (pdf, 260 KB)
- 2024 Factsheet (pdf, 159 KB)
- 2024 Brochure (pdf, 2 MB)