Welcome to Licensing China 2025

Discover the endless licensing opportunities in the Greater Bay Area


Licensing China 2025 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 7 - 9 April 2025 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.

Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.

The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.

2023 Show Highlights

Visit the Licensing Exhibition 

Pre-registration details will be announced soon

Exhibit in the Licensing Fair 

News & Update

  • Free hotel accommodation during the trade fair period.
  • Free business matching service.

Interest to be our VIP buyer? Please make a visitor pre-registration on (will be open soon) and contact our staff at

* Terms and condition applied. 

Aligned with the peak sourcing season, Toy & Edu China, Baby & Stroller China and Licensing China closed their doors after three days of innovative product showcases, trading, knowledge exchange and networking. The three concurrent events attracted 67,295 visitors from 70 countries and regions to the Shenzhen World Exhibition and Convention Center. From 8 – 10 April 2024, 1,420 exhibitors from seven countries and regions enthused global buyers with an overwhelming selection of exhibits. Once again, this annual event provided a comprehensive platform for the three industries to gather and explore business opportunities beyond borders.

More information

China has expanded the scope of its 72/144-hour visa-free transit policies to cover 54 countries. Buyers from around the world can benefit from these policies to smoothly visit Toy & Edu China, Baby & Stroller China and Licensing China in Shenzhen . Please stay tuned to our website for the latest travel information.

Here is the latest travel restriction news. (direct to a 3rd party website)

Today, we’re launching a new logo for Licensing China! The logo is made out of a reversed ‘L’ and ‘C’, the first letters of Licensing China. Together, the two letters form a flying bird. For us, this symbolises that the growth and development of Licensing China will be like a Dapeng, a giant bird in Chinese mythology that is a metaphor for ambition and a bright future.

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67,000+ Trade Visitors

1,400+ Exhibitors 

130,000 Gross Sqm

We are a first-time exhibitor at Licensing China and we want to introduce our licensing properties to a wider audience. We are overwhelmed by the flow of visitors, and have received a great number of inquiries with visitors in double digits showing clear intentions to work with us.

We greatly value our businesses here in the Greater Bay Area as the region is one of the most economically vibrant in China. And Licensing China is the perfect marketplace for us to explore the opportunities the area has to offer by bringing together our potential customers, especially from the toy sector, for strategic partnerships. The domestic market is thriving with increased revenue streams, and we expect licensing will vastly expand into every category of our daily lives.

Licensing China has greatly increased the exposure of our products as we were able to meet other brands directly. We are satisfied with the number of visitors overall and those who came to our booth for enquiries were from different channels.

The fair provides us with a platform to engage with licensees and distributors and learn about the latest market trends. Here we aim to showcase our licensing properties and products to our potential buyers. The market in China is relatively stable under the pandemic and by cooperating with us overseas businesses can tap into the Chinese market.

We are here at Licensing China for the second time as we were happy with the quality of clients we met last year. The visitor flow is higher than the previous edition and buyers are more professional. We will definitely return to the fair in the future. We have been seeing a lot of customers from the toy, plastic products and toy-related products sectors as well as cultural and tourism industry as there are many amusement parks in Guangzhou.

As Licensing China are held with the other two fairs, the forum attracted many toy and baby product players, even Top Toy, a major toy manufacturer in China was here. They gave us a lot of valuable feedback, particularly from the perspective of downstream businesses. After the forum we invited quite a number of toy manufacturers to visit our booth for further discussions.


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Take part in Shenzhen International Licensing & Licensed Product Fair