Welcome to Licensing China 2024

Discover the endless licensing opportunities in the Greater Bay Area


Licensing China 2024 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 8 - 10 April 2024 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.

Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.

The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.

2023 Show Highlights

Visit the Licensing Exhibition 


Pre-registration is now open!

Exhibit in the Licensing Fair 

News & Update

Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.

Here is the latest travel restriction news. (direct to a 3rd party website)

We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.

More information (pdf file)

Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now,  Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants. 

Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.

More information

The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.

You will also receive the latest news and promotion of the fair.

Register Now!

The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.

Book your booth now for an early-bird discount!

Secure a 10% early bird discount by reserving your booth before 20 December 2022.

More Information

Today, we’re launching a new logo for Licensing China! The logo is made out of a reversed ‘L’ and ‘C’, the first letters of Licensing China. Together, the two letters form a flying bird. For us, this symbolises that the growth and development of Licensing China will be like a Dapeng, a giant bird in Chinese mythology that is a metaphor for ambition and a bright future.

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70,000+ Trade Visitors

1,400+ In-person & Online Exhibitors 

130,000 Gross Sqm

We are a first-time exhibitor at Licensing China and we want to introduce our licensing properties to a wider audience. We are overwhelmed by the flow of visitors, and have received a great number of inquiries with visitors in double digits showing clear intentions to work with us.

We greatly value our businesses here in the Greater Bay Area as the region is one of the most economically vibrant in China. And Licensing China is the perfect marketplace for us to explore the opportunities the area has to offer by bringing together our potential customers, especially from the toy sector, for strategic partnerships. The domestic market is thriving with increased revenue streams, and we expect licensing will vastly expand into every category of our daily lives.

Licensing China has greatly increased the exposure of our products as we were able to meet other brands directly. We are satisfied with the number of visitors overall and those who came to our booth for enquiries were from different channels.

The fair provides us with a platform to engage with licensees and distributors and learn about the latest market trends. Here we aim to showcase our licensing properties and products to our potential buyers. The market in China is relatively stable under the pandemic and by cooperating with us overseas businesses can tap into the Chinese market.

We are here at Licensing China for the second time as we were happy with the quality of clients we met last year. The visitor flow is higher than the previous edition and buyers are more professional. We will definitely return to the fair in the future. We have been seeing a lot of customers from the toy, plastic products and toy-related products sectors as well as cultural and tourism industry as there are many amusement parks in Guangzhou.

As Licensing China are held with the other two fairs, the forum attracted many toy and baby product players, even Top Toy, a major toy manufacturer in China was here. They gave us a lot of valuable feedback, particularly from the perspective of downstream businesses. After the forum we invited quite a number of toy manufacturers to visit our booth for further discussions.


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Take part in Shenzhen International Licensing & Licensed Product Fair