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6 – 8 March 2020 Shenzhen, China More information

Welcome to Licensing China!

Taking account of the strong development of the Animation & Character Licensing Zone, Licensing China (Shenzhen International Licensing & Licensed Product Fair ) will be launched in 2020 to capture the potential in China’s licensing market. It is expected to accommodate over 100 domestic and international licensors and agencies featuring animation character licensing, culture & art licensing, brand licensing, sports licensing, celebrity licensing and all kinds of licensed products.

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To Visit

MORE INFO FOR BUYERS

To Exhibit

APPLY YOUR BOOTH NOW

PREPARATION FOR EXHIBITORS

Participant's comment

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

Exhibitor, Zhuyu (Shenzhen) Trading Co Ltd (A Zuru Group Affiliate), New Zealand,
Mr Wiseman Wong, Sales Director (China)
Themes & events

Themes & events

Each year, a series of fringe programme with numerous highlights such as special exhibitions, and knowledgeable seminars are arranged by ingenious experts from different professional areas, for educational training and information exchange networking.

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Facts & figures

Facts & figures

Here you will find all information about Licensing China.

to facts & figures
Selected exhibitor highlight

2019 exhibitor search

International and domestic exhibitors at a glance!

(Including exhibitors of Toy & Edu China and Baby & Stroller China)

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Plan your trade fair visit

Plan your trade fair visit

Here you will find all important information at a glance, from the participation at the fair, the arrival and stay, to services on the exhibition grounds.

to planning & preparation
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Thank you for visiting Messe Frankfurt at CIIE 2019

Messe Frankfurt once again had a successful participation as an exhibitor in the inaugural China International Import Expo (CIIE) . We showcased the company's global network and efforts in the China market, including projects along the Belt & Road route and the Greater Bay Area. Thank you for visiting our booth and your great support!

Highlights

Take part in Licensing China now

For exhibitors

All information about your presentation at Licensing China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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