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6 - 8 August 2020 Shenzhen, China Pre-register now

Important notice

August 2020 date confirmed for postponed Licensing China, Toy & Edu China and Baby & Stroller China fairs

Messe Frankfurt’s rescheduled Licensing China, Toy & Edu China and Baby & Stroller China fairs will now take place from 6 – 8 August 2020 in the southern city of Shenzhen. Originally scheduled to be held in March, the three fairs were postponed earlier in the year due to the coronavirus outbreak. They will take place in the brand-new Shenzhen World Exhibition & Convention Center.

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Welcome to Licensing China!

Taking account of the strong development of the Animation & Character Licensing Zone, Licensing China (Shenzhen International Licensing & Licensed Product Fair ) will be launched in 2020 to capture the potential in China’s licensing market. It is expected to accommodate over 100 domestic and international licensors and agencies featuring animation character licensing, culture & art licensing, brand licensing, sports licensing, celebrity licensing and all kinds of licensed products.


To Visit

To Exhibit

Participant's comment

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

Take part in Licensing China now

For exhibitors

All information about your presentation at Licensing China.

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For visitors

Tips for arrival, stay or opening hours can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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