Early Bird Booth Application Starts!

One step closer to winning your leads — submit the booth application before 20 December 2024 to enjoy a 10% discount!

Information for Exhibitors

Information for Visitors

7 - 9 April 2025 Shenzhen, China

Welcome to Licensing China 2025

Discover the endless licensing opportunities in the Greater Bay Area

Licensing China 2025 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 7 - 9 April 2025 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.

Previously held annually as a highly praised licensing product zone in Toy & Hobby China (Shenzhen International Toy & Hobby Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.

The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.

Visit the Licensing Fair

Exhibit in the Licensing Fair

2024 Fair impression

Downloads

2025 Factsheet (pdf, 124 KB)
2025 Brochure (pdf, 8 MB)
2025 Application Form (pdf, 204 KB)
2024 Sponsorship Marketing (pdf, 1 MB)

2024 exhibitor search

All exhibitors

FAQ

This page includes a series of questions that are commonly asked by exhibitors and attendees.

Learn more

Live post

Concurrent shows

Messe Frankfurt returns to CIIE 2024

Messe Frankfurt will participate as an exhibitor in the China International Import Expo (CIIE) with a 200 sqm booth located in the Trade in Service Hall (Hall 8.2).

More information

Take part in Shenzhen International Licensing & Licensed Product Fair

Information for exhibitors

Information for visitors

Information for journalists

Search