Frequently asked questions

Toy & Edu China, Baby & Stroller China and Licensing China 2025 will now take place from 7-9 April 2025 in the brand-new Shenzhen World Exhibition & Convention Center.

The exhibitor service can be amended if the order was placed through the organisers' official contractor - Milton. Please contact candicechen@milton-gz.com for details.

Hong Kong, Macau and overseas buyer without China identity card

Please note no physical badge will be issued. When you arrive at the venue, please bring along below items to enter the halls.

1. Pre-registration barcode

2. Valid travel document (Passport / Home Return Permit)

3. Business card 

Domestic Buyer

Please note no physical badge will be issued. Below items are needed to verify your identity with the automatic gate at the registration hall in person.

1. Pre-registration barcode

2. China ID card

3. Business card 

You just need to register one badge to access the three fairs. Admission is free of charge, you can register online to get the registration barcode.

Each year we will have a new badge with new QR code, please register again to get the badge. Our system will not have last year’s record so you will not able to access the fairground by using last year’s or old editions’ badge.

Each badge is issued to an individual with name and company name on it. It is not transferable. If you have more than one representative or friends would like to attend our fair, each of them need to register their own badge to access the fairground and attend fringe programme. Each badge can redeem one fair catalogue, we highly recommend that you register your own badge.

As our fair is a B2B fair, persons under 18 will not be admitted. And there will not be any babysitting service at the fairground. Please arrange in advance if you are travelling with your child under 18.

The new venue is Shenzhen World Exhibition & Convention Center. It is located in Shenzhen Bao’an district which is close to Hong Kong and is connected to different parts of China and the world by flight, train and ferry. You can check the Exhibition grounds for the location of the fair venue and know more about travel in Shenzhen on Arrival & stay.

You can refer to our “Arrive & Stay” webpage for the travel details.

You can refer to our “Arrive & Stay” webpage for the travel details.

You can find fairs’ latest news from the below channels.

Subscribe to our newsletter: Click here

Facebook: @SZToyFair

Linkedin: @sztoyfair

Twitter: @SZToyFair

You can refer to our “Theme & Events” webpage for the fringe programme details.

You can contact us at Licensing@china.messefrankfurt.com.