Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China
The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.