Welcome to Licensing China 2025
Discover the endless licensing opportunities in the Greater Bay Area
![overview7](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview7.jpg)
Licensing China 2025 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 7 - 9 April 2025 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.
Previously held annually as a highly praised licensing product zone in Toy & Hobby China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.
The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.
![2024figure](/content/dam/messefrankfurt-landing/toybaby/2024figure.jpg)
2024 Fair impression
![SZLCproduct1](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct1.jpg)
![SZLCevent3](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent3.jpg)
![overview8](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview8.jpg)
![overview7](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview7.jpg)
![fairground5](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground5.jpg)
![fairground7](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground7.jpg)
![SZLCbooth1](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth1.jpg)
![SZLCbooth3](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth3.jpg)
![SZLCproduct4](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct4.jpg)
![SZLCbooth5](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth5.jpg)
![businessinteraction2](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/businessinteraction2.jpg)
![SZLCevent2](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent2.jpg)
![SZLCproduct3](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct3.jpg)
![fairground3](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground3.jpg)
![SZLCproduct8](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct8.jpg)
![SZLCevent5](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent5.jpg)
![SZLCevent4](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCevent4.jpg)
![overview2](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview2.jpg)
![SZLCbooth2](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCbooth2.jpg)
![SZLCproduct2](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/SZLCproduct2.jpg)
![fairground4](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/fairground4.jpg)
![businessinteraction4](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/businessinteraction4.jpg)
![overview4](/content/dam/messefrankfurt-redaktion/toyfair_gz/sztoy24/photos/licensing/overview4.jpg)
Downloads
- 2025 Factsheet (pdf, 124 KB)
- 2025 Application Form (pdf, 204 KB)
- 2024 Sponsorship Marketing (pdf, 1 MB)
- 2024 Brochure (pdf, 2 MB)