Information for visitors

Here, you will find all the important information you need for your preparations at the Licensing China.

Pre-registration is now open!

Onsite buyers VIP buyers Opening times Admission Visitor flyers Downloads Registration procedure Exhibition grounds

Onsite Buyers

2025 Visitor Pre-registration

Pre-registration is now open!

VIP buyer programme

Became our VIP buyer and enjoy following special privilege*

Free hotel accommodation during the trade fair period.
Free business matching service.

Interest to be our VIP buyer? Please make a visitor pre-registration and contact our staff at lucan.ng@hongkong.messefrankfurt.com

* Terms and condition applied.

Opening times

Exhibition date

7 - 9 April 2025 (Mon - Wed)

Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times

09:00 - 17:00 (Day 3 opens to public from 12:00 and close at 15:00)

Admission

Admission fee
Free of charge

Admission regulations

1) Please bring your pre-registration code, ID card/ passport (same one on the pre-registration), and business card to the registration hall in person. There is no electronic admission badge for the children's fair and baby fair.

2) The children's toy and baby fair is open to trade buyers only. Persons under the age of 16 will not be admitted.

3) Registration code are non-transferable and only restricted to use by one person.

4) The organizer reserves the right to refuse the admission of relevant persons if they fail to present the relevant proof of identity for inspection or the information on the documents is different from the registration information.

[2024 Visitor Flyer Released] Grab All the Information in One Go!

This visitor flyer presents all visitor information, including physical & online attendance guide, 2024 fair review and exclusive offers. Feel free to share.