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Welcome to Licensing China 2027
2026 Fair Review (figures include Toy & Hobby China and Baby & Stroller China)
Discover the endless licensing opportunities in the Greater Bay Area
Licensing China 2027 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 31 March – 2 April 2027 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.
Previously held annually as a highly praised licensing product zone in Toy & Hobby China (Shenzhen International Toy & Hobby Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.
130,000 sqm
gross exhibition space
1,495 exhibitors
from 8 countries & regions
77,031 visitors
from 83 countries and regions
600+
licensed images, brands and characters
Featured exhibitors from the past
Featured buyers from the past
Participation rates - Standard booth / Raw space (International Zone)
| Package |
Rates | Booth facilities |
|---|---|---|
| Raw space (min. 36 sqm) | RMB 1,450/ sqm | Raw space comes without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,900/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin |
Concurrent shows
